Social media user identities
5.79B4.8% YoY
There were about 5.79 billion social media user identities worldwide in early 2026 — close to 2 in 3 people alive. Identities aren't the same as unique people.
Apr 2026Data as of Apr 1, 2026Verified Sep 29, 2026
Source: DataReportal(opens in a new tab)published Apr 1, 2026
Counts platform 'user identities', which can overstate unique individuals.
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